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Marketing

Cross-Sell Agent

v1.0.0 · Updated August 2026
Finds clients who are missing a policy and writes the email. Runs every morning.
CH
CJ Hutsenpiller
Independent agency owner, Hutsenpiller Insurance (TN)

What it does

Most of your clients only have one policy with you. This finds them.

It reads your book every morning and pulls out the households missing auto, home or umbrella. Then it writes an email for each one, using what you already know about them: who they're with now, when they renew, what limits they carry. It doesn't read like a mass mailing because it isn't one.

The drafts land in your inbox. You read them and hit send. The agent never sends anything on its own.

If nobody replies it follows up three more times, a week or two apart, then leaves them alone. It won't email the same client twice in one week, and it logs every message in your AMS so nobody gets pitched twice.

It also knows when to keep quiet. It won't suggest an umbrella if their auto and home limits are too low to qualify for one. And it won't pitch home insurance to an auto-only client until you've confirmed they actually own the house.

What's included

What you bring

The NowCerts or HawkSoft connector — that's how it reads your book. Nothing else to buy.

Better with Outreach Writing. The agent finds the opportunity and gathers the evidence; the outreach skill writes the email. Together you get a draft that names one specific thing about that household instead of a benefits list — which is the difference between a reply and a delete. See Persuasive Outreach Writing →

Complete on download — updates included

Every skill you download is complete and self-contained: no license checks, nothing fetched at runtime. Improvements and new versions land on the Member Downloads page, included with your subscription — re-downloading takes one click.

Pricing

$229/mo — all access for your whole agency: this skill, the entire library, every update, and every new skill we add. Cancel anytime.

Subscribe — $229/mo